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31 wagering reform recommendations, bonus bets and other money back promotions – will also be prohibited “without delay”.

31 wagering reform recommendations, bonus bets and other money back promotions – will also be prohibited “without delay”.

Racing will be exempt from a gambling advertising ban, with spruiking and promotion of betting allowed on dedicated channels and programming under a farreaching federal government committee plan to rein in Australia’s $50 billion dollar wagering sector.
 The You Win Some, You Lose More report into the nation’s online gambling industry, which has exploded over the past decade, made 31 recommendations including the phasing out of online gambling advertising over a three year period and the prohibition of corporate bookie sponsorship.
 The House Standing Committee on Social Policy and Legal Affairs also recommended that the incentivisation of punters to wager – through the offering of bonus bets and other money back promotions – will also be prohibited “without delay”.
 While the three codes of racing appear to have been spared from the blanket ban on the $300 million-a-year gambling advertising market, the recommendations, if implemented, will have lasting implications for the revenue streams of major sporting organisations, such as the Australian Football League and National Rugby League.
 Responsible Wagering Australia (RWA) – the peak body representing major corporate bookmakers Sportsbet, Entain’s Ladbrokes and Neds, Bet365, Betfair, Unibet and PointsBet – said yesterday that a blanket ban on gambling advertising was a step too far. “RWA recognises community concerns around online wagering advertising and there are more effective ways of meeting community expectations,” RWA chief executive Kai Cantwell said in a statement

 

“Other more measured options which could be considered by the government include capping the numbers of gambling ads to be shown. “By doing this, the expectations of the community to see less advertising would be met, while also maintaining the crucial support to sporting codes and local broadcasters.
“RWA members, along with broadcasters and major sporting codes have publicly acknowledged that there is a growing desire in the community to see less gambling advertising. “However, blanket bans – even in a phased roll out – are short sighted, ineffective and are not the answer. “We know that strict changes – like blanket bans and banning inducements, such as bonus bets – often prove ineffective in addressing problem gambling, with Australians instead turning to illegal offshore markets as they seek out these options.”